An Udder Day, an Udder Dollar to Help Back the Build

Website Editor • August 20, 2021

BLOOMFIELD, August 20, 2021

A group of farmers representing the local Dairy Producers and their families presented the Prince Edward County Memorial Hospital Foundation with a second donation to help Back the Build at a gathering at Prinzhaven Farms on Gilead Road in Bloomfield.

AJ deBoef, chairperson of the Prince Edward County Dairy Producer committee presented a $5,000 gift to PECMHF Executive Director Shannon Coull and members of the Back the Build Campaign Cabinet. This is the second donation the Dairy Producers have made to help build Prince Edward County’s new hospital. The Dairy Producers gave $18,000 in November of 2018 and were one of the first groups to step forward with a gift to help Back the Build. This second gift brings their cumulative giving to $23,000 for the new hospital campaign.

“In spite of event cancellations due to COVID-19, like the annual youth hockey Milk Tournament and other sporting events, the PEC Dairy Producers recognize we too must pivot along with the rest of our community. As a result, we have decided the best way to continue our local support at this time is to give a donation to the PECMH Foundation’s Back the Build campaign,” said deBoef.

“We are extremely grateful to this special group of farmers for their continued support,” said Shannon Coull, executive director of the
PECMH Foundation. “This gift today from the Dairy Producers and their families is helping shape our County’s tomorrow. This gift will go a long way in helping our hospital’s Care Champions continue to provide exceptional care but in a new, leading edge facility.”

The Dairy Producers are deeply committed to supporting the community where their families have worked and lived for generations. This is why the group decided to once again invest in the future of health care in the County, to ensure the hospital is available for many years to come. There are 30 Dairy Producers in Prince Edward County.

“Communities coming together during these difficult times is more important than ever. The Dairy Producers and our families are happy to support the PECMH Foundation as they work to meet their goal for the Back the Build campaign. We know we will all benefit from having a new hospital, close to home,” said committee member
Phil Prinzen. “This is just a small way to give back and thank the community, to thank our health care teams and everyone who supports the buying of Canadian dairy products.”

Thanks to the
Paul B. Helliwell Foundation, the gift from the Dairy Producers will be matched two to one, thus tripling their impact.

“The generosity of the Dairy Producers is not only a reflection of the kindness and compassion shown toward the community they call home, but also demonstrates the importance of this project,” said
Nancy Parks, Back the Build campaign co-chairperson. “Gifts from local groups, like the Dairy Producers, speak to the importance of community involvement and the impact it has on the quality of care for those residing in and visiting our County and who use our hospital. We are so thankful to the dairy farming community for their support and interest in the future of our hospital.”

The Back the Build campaign continues to be a project on the moo-ve as the foundation is within $800,000 of reaching its $16.5 million goal to build the new hospital.

The Prince Edward County Memorial Hospital Foundation is a charitable organization dedicated to raising funds to advance health care for the patients of the hospital and the people of Prince Edward County.

March 20, 2026
The Prince Edward County Memorial Hospital (PECMH) Foundation is proud to recognize the generosity of Brandon and Hailey Pounder, co-owners of Pounder’s Pub & Patio, who hosted the first annual Pounder Polar Plunge on February 1.  Held at Pounder’s Pub & Patio in Wellington, the event brought together community members, local hockey teams including the Wellington Dukes and County Royals, and spectators for a fun and meaningful day in support of local causes. Close to 40 participants took the plunge with a $20 entry fee, while attendees enjoyed a community BBQ donated by the County Royals. The event raised $1,000 for the PECMH Foundation’s Back the Build campaign and $1,000 for the Wellington Auxiliary Rescue Association (WARA), supporting both the future of healthcare in Prince Edward County and the vital work of WARA’s volunteer-run marine search and rescue team. “We are incredibly grateful to Brandon and Hailey for their creativity, community spirit, and commitment to making a difference,” said Shannon Coull, executive director of the PECMH Foundation. “Events like the Pounder Polar Plunge not only raise important funds but also build momentum and awareness for local initiatives that matter deeply.” “We started the Polar Plunge to give back to the community we grew up in and bring people together,” said Brandon Pounder, co-owner of Pounder's Pub & Patio. “The support from local teams and residents was incredible, and we’re excited to grow this into an annual event and continue supporting important local causes.” Over the past six years (2020–2025), Quinte Health has recorded 315 emergency department visits related to water incidents at its four hospitals—an average of approximately 53 visits per year across the region. PECMH alone sees an average of 11 such visits annually. “Even one drowning is one too many,” said David McFaul, WARA supervisor. “Water safety is something we can’t take for granted in our region, and it takes awareness, education, and strong community organizations to keep people safe. The Wellington Auxiliary Rescue Association plays a critical role in protecting residents and visitors on our waterways through their dedicated volunteer efforts.” WARA operates as part of the Canadian Coast Guard Auxiliary, responding to emergencies across West Lake and Lake Ontario. With a highly trained, all-volunteer crew, the organization plays a critical role in ensuring safety along approximately 125 kilometres of shoreline and 2,400 square kilometres of water. Its operations rely heavily on community support and fundraising efforts. The PECMH Foundation extends its sincere thanks to Brandon and Hailey of Pounder’s Pub & Patio and everyone who participated in or supported the inaugural Pounder Polar Plunge.
Chestnut Park Picton
March 12, 2026
Chestnut Park Real Estate’s generous $5,000 donation supporting the Back the Build campaign
March 5, 2026
One of Prince Edward County Memorial Hospital’s dedicated Care Champions has been selected as the 2025/2026 recipient of “The County Guys Local Love Bursary.”
trudy phyo gift match
February 6, 2026
Phyo Kyi and Trudy Brown, recent $10,000 donation to the Foundation’s matching gift campaign was doubled to $20,000
Kilroy Family
January 29, 2026
Show your love for PECMH and double your impact today!
Picton Legion Poppy Fund
January 8, 2026
PECMH Foundation is grateful to receive a $10K donation from the Picton Legion Poppy Fund, supporting the campaign to replace an aging digital mammography machine.
Wellington Rotary
December 22, 2025
Wellington Rotary’s Roaring ’20s Fundraiser Strengthens PECM Hospital Foundation with Nearly $7,000 Gift
November 24, 2025
The Rotary Club of Picton has once again demonstrated its long-standing dedication to strengthening local healthcare by presenting a $5,000 donation to the Prince Edward County Memorial Hospital (PECMH) Foundation in support of the Back the Build campaign.  The contribution represents funds raised through several Rotary-led community initiatives, including their annual Rotary Golf Tournament , the Waterfalls Tour , Rotary Cash Calendars and the Lilac Ride . These events continue to play a significant role in ensuring the Foundation meets our $30M Back the Build campaign goal for the new PECMH. For more than 23 years, the Rotary Club of Picton has been a steadfast partner in improving healthcare in PEC—contributing close to $225,000 to date. This includes a generous $100,000 pledge toward Back the Build campaign that was fulfilled in 2023. These funds help to ensure the new hospital is equipped with the modern tools and technology needed to serve patients today and for generations to come. “The Rotary Club of Picton has a deep and enduring commitment to community service, and supporting our hospital is a natural extension of that mission,” said J.J. Johnston, Rotary Club of Picton President. “We are proud to continue contributing to a project that will have a lasting impact on everyone in Prince Edward County.” “We are grateful for Rotary’s leadership, generosity, and community spirit,” said Shannon Coull, Executive Director, PECMH Foundation. “Their ongoing support of this campaign helps ensure our new hospital will provide the high-quality care our community deserves. Rotary truly embodies what it means to give back to the County.” The PECMH Foundation extends its sincere thanks to the Rotary Club of Picton for their support of local healthcare and their thoughtful contribution toward building and equipping the new hospital.
November 21, 2025
PECMH Foundation is celebrating a major milestone in its Back the Build campaign following a generous $600,000 grant from the RBC Foundation Community Infrastructure Fund.
November 20, 2025
Past Chairs Unite at the New Hospital Site to Reflect on Legacy and Celebrate Progress
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