Metro Launches 2026 Round Up at the Register Campaign

bboyce • July 21, 2026

Metro Launches 2026 Round Up at the Register Campaign to Help Back the Build


PICTON, ON – July 20, 2026 – A trip to the grocery store can help build our new hospital!

 

From July 30 to August 12, customers shopping at Picton Metro are invited to round up their purchases at the register in support of the Prince Edward County Memorial Hospital Foundation's Back the Build Campaign. To make every gift go even further, Metro will match customer donations throughout the campaign, up to $5,000.

 

The two-week fundraiser comes at a pivotal time as the Foundation enters the final stretch of its $30 million campaign to help build and equip the new Prince Edward County Memorial Hospital, with more than $28.5 million already raised through the extraordinary generosity of the community.

 

"Every donation, no matter the size, helps move us closer to the finish line," said Shannon Coull, executive director of the Prince Edward County Memorial Hospital Foundation. "Metro has been an incredible community partner, and we are deeply grateful to Store Manager Murray Lupenette, the Metro team, and their loyal customers for once again rallying behind local healthcare."

 

Since launching the Round Up at the Register initiative in 2020, Picton Metro and its customers have raised more than $74,000 in support of the new hospital campaign, demonstrating the power of community generosity one transaction at a time.

 

"As we get closer to opening the doors of our new hospital, every gift helps to ensure it is equipped to provide exceptional care for generations to come," said Nancy Parks, Chairperson of the Back the Build Campaign. "We are so thankful to Metro for continuing to lead by example and inspire others to invest in the future of healthcare in Prince Edward County."

 

For Metro Store Manager Murray Lupenette, the campaign has become an annual tradition that reflects the spirit of the community.

 

"Our staff and customers have embraced this campaign year after year because they understand how important a new hospital is for Prince Edward County," said Lupenette. "We're proud to once again partner with the Foundation and invite everyone shopping at Metro over the next two weeks to round up their purchase. Together, those small donations make a tremendous difference close to home."

 

The Prince Edward County Memorial Hospital Foundation's Back the Build Campaign is raising $30 million to help build and equip the new hospital with leading-edge medical equipment and technology that will serve patients and families for generations to come.

 

About PECMH Foundation

The Prince Edward County Memorial Hospital Foundation raises funds to advance health care for the people of Prince Edward County, including the construction and equipment of a new hospital. For more information or to lend your support, please visit our website at www.pecmhf.ca.

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Photo Cutline:
Celebrating the launch of the 2026 Round Up at the Register campaign at Metro Picton are (from left): Murray Lupenette, Store Manager, Metro Picton; Carmen Kloet, Head Cashier, Metro Picton; Nancy Parks, Chairperson, Back the Build Campaign; Gottfried Boehringer, Back the Build Campaign Cabinet Member; Shannon Coull, Executive Director, Prince Edward County Memorial Hospital Foundation; and Briar Boyce, Associate Director, Development, Prince Edward County Memorial Hospital Foundation.

Photo Credit: Kendra Swackhammer

 

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