ATV Riders Back the Build

bboyce • June 26, 2024

Prince Edward SxS/ATV Riders Back the Build

The Prince Edward Side-by-Side (SxS) and All-Terrain Vehicle (ATV) riders recently donated $3,600 to the Prince Edward County Memorial Hospital Foundation (PECMHF).


On June 1, 2024, 90 people on 80 machines took in The County's pretty views, fresh air, and adventure while raising funds to Back the Build for our new County hospital through their second annual poker run. In two years, this event has raised $6,260.


An additional $735 was donated to both The Recreation Outreach Centre (ROC) and the Canadian Tire Jumpstart Program to assist with youth initiatives underway in Prince Edward County.


Launching from the Prince Edward Community Centre in Picton, riders travelled to Monarch Point (at Point Petre). For $40.00, riders purchased and collected cards along the way.


The Prince Edward SxS/ATV Riders were inspired to continue supporting the building of a new hospital, which will benefit everyone in the community.


“Thank you to everyone who participated in this year’s poker run. Your support makes a big difference and helps us get one step closer to making our new hospital a reality,” said Shannon Coull, executive director of the PECMH Foundation. “Third-party fundraising events, like this one hosted by the Prince Edward SxS/ATV Riders, are a wonderful example of how community organizations can turn good fun into big impact.”


Members of the Prince Edward SxS/ATV Riders participated in this event for several reasons. In addition to spending the day outdoors, there was camaraderie, food, great fun, and a lot of generosity.


Events like this poker run are becoming common in communities around the province. They improve tourism, bring spending into the communities involved, raise awareness of the responsible aspects of ATV ownership and riding, and help attract new members.


“Because last year’s Poker Run was so successful, we knew people would return to support this worthwhile cause,” said Rick Insley, event organizer on behalf of the volunteers. “The poker run allows riders to go out and enjoy the beauty of our County. We want to thank the participants who enjoyed such a beautiful day among friends, the Picton Firefighters Association for hosting the barbecue lunch, and everyone who contributed sponsorships and prizes that will Back the Build for our new hospital.”


Plans for a third annual poker run are in the works. Details will become available on the Prince Edward SxS/ATV Riders Facebook page at @PrinceEdwardSxS/ATV Riders. 


The Prince Edward County Memorial Hospital Foundation is a charitable organization dedicated to raising funds to advance health care for the people of Prince Edward County and patients of the hospital.


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Pictured on the site of the new hospital at PECMH from left: Brad Thompson with the Prince Edward SxS/ATV Riders; TK Roach, co-owner of Canadian Tire Picton; Rick Insley with the Prince Edward SxS/ATV Riders; Shannon Coull, executive director of the PECMH Foundation; Addilyn, Shannon Collins with the ROC Youth Services, Olivia, Mayor Steve Ferguson and Briar Boyce, senior development officer with PECMHF.

By Tanya Moore June 9, 2025
The Prince Edward County Memorial Hospital (PECMH) Foundation is thrilled to announce a remarkable $50,000 sponsorship commitment from Bay of Quinte Mutual Insurance Co. , naming them as the Presenting Sponsor for the upcoming series of 40th Anniversary fundraising events in 2025. This generous contribution underscores Bay of Quinte Mutual Insurance Co.’s deep-rooted commitment to enhancing healthcare in our community and supports a critical priority — the purchase of a new state-of-the-art mammography machine for the new Prince Edward County Memorial Hospital. This investment will ensure faster, more accurate diagnostic care and timely breast screening for residents across the County. "As we mark 40 years of impact, we’re not only reflecting on how far we’ve come, but also envisioning a healthier future for everyone in Prince Edward County," said Shannon Coull, executive director of the PECMH Foundation. "Bay of Quinte Mutual Insurance Co.’s ongoing leadership and generosity are helping make that vision a reality.” Bay of Quinte Mutual Insurance Co.’s $50,000 sponsorship includes support for four cornerstone events in PECMH Foundation’s celebratory calendar: RE/MAX Teeing-Up Fore Health Care Golf Classic (June 10, 2025 – Picton Golf and Country Club) An Evening with David Frum and Karen Valihora (July 24, 2025 – The Regent Theatre) Fall Golf Tournament at Wellington on the Lake (Date TBC) 40th Anniversary Celebration Their sponsorship builds on a powerful legacy of giving, including their transformational $1.5 million gift to Back the Build , which will name the Diagnostic Imaging Department in the new hospital. This latest commitment continues their leadership role in shaping the future of local health care. “Bay of Quinte Mutual Insurance Co.’s leadership as Presenting Sponsor of our 40th Anniversary events not only honours our past, but boldly invests in our future,” said Nancy Parks, Back the Build Campaign Cabinet chairperson. “Their ongoing support is a powerful reminder that when we come together with purpose, we can build something truly transformative — a hospital that will serve generations of residents and families in Prince Edward County." “We believe in giving back to the communities we serve, and supporting healthcare is one of the most meaningful ways we can do that,” said Jeff Howell, president of Bay of Quinte Mutual Insurance Co. “The new Prince Edward County Memorial Hospital will be a cornerstone of this community for generations to come. We are proud to stand behind this exciting milestone and to help equip the future hospital with the technology and tools our neighbours deserve.” At PECMH Foundation, we are proud to be a strong voice and champion for exceptional healthcare for the patients of our hospital and the people of Prince Edward County and beyond. Giving to our Foundation is an investment in the health of our community. With the support of dedicated partners like Bay of Quinte Mutual Insurance Co., we can ensure the hospital has the tools, technology, and resources to provide the care our residents and patients deserve — now and into the future. PECMH Foundation’s Back the Build campaign is raising $30M to help build and equip a new hospital to serve residents and visitors in Prince Edward County. For more information about upcoming events or to lend your support, please contact Cait Lavoie at 70clavoie@quintehealth.ca or visit our website at www.pecmhf.ca .
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