PICTON, April 30, 2026 – The Prince Edward County Memorial Hospital (PECMH) Foundation is proud to share that its Rock for a Reason Benefit Concert, held April 25 at Picton’s Crystal Palace, raised $26,000 in support of a new mammography machine for Prince Edward County Memorial Hospital.

More than 300 attendees came together for an energetic and inspiring evening featuring performances by The Reasons, County X Roads, The Boujees, Rock Cut, and special performances by PECMH physicians—a true highlight of the night.

The evening was grounded by a powerful and deeply moving testimonial from breast cancer survivor Crystal Whalen, who spoke to the life-saving importance of early detection and access to mammography.

“I’m here as someone who had the misfortune of cancer, and the extraordinary luck of access, knowledge and an incredible community,” shared Whalen. “Because of nights like this, more people will have that same chance.”

“We are incredibly grateful to everyone who came out to support this event,” said Shannon Coull, executive director of the PECMH Foundation. “It was an evening filled with music, community, and purpose, and a powerful reminder of what can be accomplished together when we rally around local healthcare.”

To date, the Foundation has raised nearly 70% of its $1 million goal for mammography equipment, which is included in the $30 million Back the Build campaign goal.

Dr. Sarah Le Blanc, speaking on behalf of the physicians who performed, added, “It was such a meaningful experience to be part of this event, not just as healthcare providers, but as members of this community. Seeing everyone come together to support access to early detection is truly inspiring.”

The Foundation extends sincere thanks to its dedicated committee, including Peter Rea, Karen and Gerry Mayer, Dr. Sarah Le Blanc and Moira Coull. We are also grateful to the volunteers whose efforts helped make the evening such a success.

We are also grateful for Bay of Quinte Mutual Insurance Co. for being our event sponsor, and Otter Energy for sponsoring the “Ark Luxe Studio” photo booth.

Funds raised will support the purchase of a mammography machine for the County’s new hospital, helping ensure earlier detection, improved outcomes, and care closer to home.

PECMH Foundation’s Back the Build campaign is raising $30M to help build and equip a new hospital to serve residents and visitors in Prince Edward County. For more information about upcoming events or to lend your support, please visit our website at www.pecmhf.ca.

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Cheque presentation photo: Members of the Rock for a Reason organizing committee present a cheque for $26,000 in support of a new mammography machine at Prince Edward County Memorial Hospital. Front row (left to right) at the Crystal Palace: Gerry Mayer, Moira Coull, Peter Rea, Karen Mayer, Nancy Parks (Back the Build Campaign Chair), and Shannon Coull (Executive Director, PECMH Foundation). They are joined by performing band members and Dr. Blair Scrivens, who was one of the performing physicians (top right).

Absent from photo: Dr. Sarah Le Blanc, committee member

To view the gallery of photos taken by Sherwin Sam - Ark Luxe Studio - https://arkluxestudio.pixieset.com/pecmhbenefitconcert/