Rock for a Reason Raises $26,000 for Mammography Equipment at PECMH

bboyce • April 30, 2026

Rock for a Reason Raises $26,000 for Mammography Equipment at PECMH

PICTON, April 30, 2026 – The Prince Edward County Memorial Hospital (PECMH) Foundation is proud to share that its Rock for a Reason Benefit Concert, held April 25 at Picton’s Crystal Palace, raised $26,000 in support of a new mammography machine for Prince Edward County Memorial Hospital.

More than 300 attendees came together for an energetic and inspiring evening featuring performances by The Reasons, County X Roads, The Boujees, Rock Cut, and special performances by PECMH physicians—a true highlight of the night.

The evening was grounded by a powerful and deeply moving testimonial from breast cancer survivor Crystal Whalen, who spoke to the life-saving importance of early detection and access to mammography.

“I’m here as someone who had the misfortune of cancer, and the extraordinary luck of access, knowledge and an incredible community,” shared Whalen. “Because of nights like this, more people will have that same chance.”

“We are incredibly grateful to everyone who came out to support this event,” said Shannon Coull, executive director of the PECMH Foundation. “It was an evening filled with music, community, and purpose, and a powerful reminder of what can be accomplished together when we rally around local healthcare.”

To date, the Foundation has raised nearly 70% of its $1 million goal for mammography equipment, which is included in the $30 million Back the Build campaign goal.

Dr. Sarah Le Blanc, speaking on behalf of the physicians who performed, added, “It was such a meaningful experience to be part of this event, not just as healthcare providers, but as members of this community. Seeing everyone come together to support access to early detection is truly inspiring.”

The Foundation extends sincere thanks to its dedicated committee, including Peter Rea, Karen and Gerry Mayer, Dr. Sarah Le Blanc and Moira Coull. We are also grateful to the volunteers whose efforts helped make the evening such a success.

We are also grateful for Bay of Quinte Mutual Insurance Co. for being our event sponsor, and Otter Energy for sponsoring the “Ark Luxe Studio” photo booth.

Funds raised will support the purchase of a mammography machine for the County’s new hospital, helping ensure earlier detection, improved outcomes, and care closer to home.

PECMH Foundation’s Back the Build campaign is raising $30M to help build and equip a new hospital to serve residents and visitors in Prince Edward County. For more information about upcoming events or to lend your support, please visit our website at www.pecmhf.ca.

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Cheque presentation photo: Members of the Rock for a Reason organizing committee present a cheque for $26,000 in support of a new mammography machine at Prince Edward County Memorial Hospital. Front row (left to right) at the Crystal Palace: Gerry Mayer, Moira Coull, Peter Rea, Karen Mayer, Nancy Parks (Back the Build Campaign Chair), and Shannon Coull (Executive Director, PECMH Foundation). They are joined by performing band members and Dr. Blair Scrivens, who was one of the performing physicians (top right).

Absent from photo: Dr. Sarah Le Blanc, committee member

To view the gallery of photos taken by Sherwin Sam - Ark Luxe Studio - https://arkluxestudio.pixieset.com/pecmhbenefitconcert/

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Pounder Polar Plunge Raises Funds for Back the Build and Marine Rescue

March 20, 2026

The Prince Edward County Memorial Hospital (PECMH) Foundation is proud to recognize the generosity of Brandon and Hailey Pounder, co-owners of Pounder’s Pub & Patio, who hosted the first annual Pounder Polar Plunge on February 1. Held at Pounder’s Pub & Patio in Wellington, the event brought together community members, local hockey teams including the Wellington Dukes and County Royals, and spectators for a fun and meaningful day in support of local causes. Close to 40 participants took the plunge with a $20 entry fee, while attendees enjoyed a community BBQ donated by the County Royals. The event raised $1,000 for the PECMH Foundation’s Back the Build campaign and $1,000 for the Wellington Auxiliary Rescue Association (WARA), supporting both the future of healthcare in Prince Edward County and the vital work of WARA’s volunteer-run marine search and rescue team. “We are incredibly grateful to Brandon and Hailey for their creativity, community spirit, and commitment to making a difference,” said Shannon Coull, executive director of the PECMH Foundation. “Events like the Pounder Polar Plunge not only raise important funds but also build momentum and awareness for local initiatives that matter deeply.” “We started the Polar Plunge to give back to the community we grew up in and bring people together,” said Brandon Pounder, co-owner of Pounder's Pub & Patio. “The support from local teams and residents was incredible, and we’re excited to grow this into an annual event and continue supporting important local causes.” Over the past six years (2020–2025), Quinte Health has recorded 315 emergency department visits related to water incidents at its four hospitals—an average of approximately 53 visits per year across the region. PECMH alone sees an average of 11 such visits annually. “Even one drowning is one too many,” said David McFaul, WARA supervisor. “Water safety is something we can’t take for granted in our region, and it takes awareness, education, and strong community organizations to keep people safe. The Wellington Auxiliary Rescue Association plays a critical role in protecting residents and visitors on our waterways through their dedicated volunteer efforts.” WARA operates as part of the Canadian Coast Guard Auxiliary, responding to emergencies across West Lake and Lake Ontario. With a highly trained, all-volunteer crew, the organization plays a critical role in ensuring safety along approximately 125 kilometres of shoreline and 2,400 square kilometres of water. Its operations rely heavily on community support and fundraising efforts. The PECMH Foundation extends its sincere thanks to Brandon and Hailey of Pounder’s Pub & Patio and everyone who participated in or supported the inaugural Pounder Polar Plunge.