PECMH Foundation “all smiles” after Smile Cookie Campaign

bboyce • May 11, 2023

PICTON, May 11, 2023 - It’s the treat that keeps on giving!

The 2023 Smile Cookie results are in and they’re sweeter than ever.

Tim Hortons’ annual Smile Cookie Campaign raised $14,434.67 for the Prince Edward County Memorial Hospital Foundation (PECMHF). Topping the 2022 result by $1,429, this is the sweetest Smile Cookie result raised locally to date!

“This year’s campaign was a record-breaking success, and it wouldn’t have been possible without the loyal support of our customers and our dedicated staff and volunteers who worked tirelessly to create over 14,000 smiles to Back the Build for our new County hospital,” said Paul Massey, owner of the Picton and Wellington Tim Hortons.

The campaign ran for one week from May 1 to 7. Both the Picton and Wellington restaurants designated the proceeds of their chocolate chunk cookie sales to the PECMH Foundation for the 10th consecutive year.

This year’s Smile Cookie campaign pushes Tim Hortons’ cumulative giving to $80,696 over 21 years.

“The relationship we have with our local Tim Hortons family is very special,” said Shannon Coull, executive director of the PECMH Foundation. “Paul Massey and the staff at Tim Hortons’ continue to invest in local healthcare, which is an investment in our community’s quality of life. This gift, made possible by all the customers who enjoyed cookies throughout the Smile Cookie campaign, will have an impact on the future of healthcare delivery in our community. And that’s something worth smiling about.”

“Thank you to Paul and to all the amazing donors for their positive support of our Back the Build campaign. You all put a smile on our face with this year’s fantastic result,” said Nancy Parks, Back the Build campaign cabinet chairperson. “Every donation, no matter the size, helps get us closer to reaching our $27M fundraising goal for the new hospital. With over $20.7M raised to-date, this gift from Tim Hortons will help ensure we have a new, leading-edge hospital armed with the best medical equipment possible.”

The Prince Edward County Memorial Hospital Foundation is raising $27M to help build a new hospital in Prince Edward County. The new 96k square foot hospital is projected to open in 2027. Donations received between now and 2027 will help to purchase the major medical equipment needed in the new hospital and incorporate environmental sustainability enhancements and smart technology into the design.

The Prince Edward County Memorial Hospital Foundation is a charitable organization dedicated to raising funds to advance health care for the patients of the hospital and the people of Prince Edward County.

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Pictured behind PECMH on the future site of the new hospital from left: Briar Boyce, senior development officer with the PECMH Foundation; Nancy Parks, Back the Build campaign chairperson; Paul Massey, store owner of the Picton and Wellington Tim Hortons and Back the Build campaign cabinet member and Shannon Coull, executive director of the PECMH Foundation.

Photo: Abi Sampson

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Community Spirit Shines as Bake Off Breaks Fundraising Record PICTON, September 24, 2025 – The sweet smell of success filled the air at the Picton Fair as the 16th annual Bake Off Challenge raised a record-breaking $18,700 for the Prince Edward County Memorial Hospital Foundation (PECMHF). With more than 50 entries and enthusiastic bidding, the community once again proved that a passion for baking can translate into life-changing support for local health care. Proceeds will go toward the purchase of a digital mammography machine, a critical tool for early breast cancer detection. Since 2007, the Prince Edward Agricultural Society, who host the Bake Off has raised over $64,500 for the hospital. This year’s event included a special one-time memorial apple pie category in honour of the late Deputy Fire Chief Jim Young, who was the inaugural Bake Off winner in 2007 with his unforgettable apple pie. A total of 26 apple pies were entered in his honour, raising an incredible $8,250 on their own. Jim’s parents, Colleen and Murray, and daughters, Dahnon and Kendyl, were present to celebrate his legacy. Entries were judged by Ken Menlove, a local lawyer; Jordan Smart with the Ontario Provincial Police (OPP) Auxiliary Unit; Mike Roy, a community member; and Chris Malette, MP for Bay of Quinte. The auction produced plenty of highlights. Firefighter Autumn Benlap’s Caramel Apple Spice Cheesecake topped the apple pie category and sold to Dr. Sarah Waterston, and Elizabeth Lodge’s Lemon Cream Pie, named best overall pie, sold to Herman Prinzen. “The Bake Off is more than a fundraiser — it’s a celebration of community spirit and generosity,” said Shannon Coull, executive director of the PECMH Foundation. “This year’s proceeds will support the purchase of a new digital mammography machine for the new County hospital, and we are so grateful to every baker, bidder, and volunteer who made that possible.” “The Bake Off has become a highlight of the Picton Fair, and it’s inspiring to see how much it has grown,” said Susan Harrington, president of the Picton Fair Board. “The generosity of our community never ceases to amaze us. Thank you to everyone who baked, bid, or volunteered to make this year such a success.” The Agricultural Society also expressed its gratitude to the many individuals and local businesses who made the event possible. “There’s something truly special about seeing friends, neighbours, and businesses come together over pies and cakes to support health care,” said Nancy Parks, Back the Build campaign chairperson. “This event proves that even the simplest of traditions can make a lasting impact on our community.” The Foundation is proud of its longstanding partnership with the Agricultural Society and looks forward to welcoming everyone back to next year’s Picton Fair. The Prince Edward County Memorial Hospital Foundation is a charitable organization dedicated to raising funds to advance health care for the people of Prince Edward County and patients of the hospital.