PECMH Foundation “all smiles” after Smile Cookie Campaign

bboyce • October 12, 2022

PICTON, October 12, 2022 - It’s the treat that keeps on giving!

The 2022 Smile Cookie results are in and they’re sweeter than ever.

Tim Hortons’ annual Smile Cookie Campaign raised $13,007 for the Prince Edward County Memorial Hospital Foundation (PECMHF). Topping the 2021 result by $2,735, this is the best Smile Cookie result that has been raised locally to date!

“This year’s campaign was a record-breaking success and it wouldn’t have been possible without the loyal support of our customers and our dedicated staff who worked tirelessly to create those 13,007 smiles to Back the Build for our new County hospital,” said Paul Massey, owner of the Picton and Wellington Tim Hortons.

The campaign ran for one week from September 19 to 25. Both the Picton and Wellington restaurants designated the proceeds of their $1 chocolate chunk cookie sales to the PECMH Foundation for the ninth consecutive year. Tim Hortons has supported the hospital foundation’s equipment fund and now the new hospital for over 20 years.

This year’s Smile Cookie campaign pushes Tim Hortons’ cumulative giving to $66,264.

“The relationship we have with our local Tim Hortons family is very special,” said Shannon Coull, executive director of the PECMH Foundation. “Paul Massey, his family and the staff at Tim Hortons’ continue to invest in local healthcare, which is an investment in our community’s quality of life. This gift, made possible by all the customers who enjoyed cookies throughout the Smile Cookie campaign, will have an impact on the future of healthcare delivery in our community.”

“Thank you to Paul Massey and to all of the amazing donors for their positive support of our hospital. You all put a smile on our face with this year’s fantastic result,” said Libby Crombie, Back the Build campaign cabinet member. “Every donation, no matter the size, helps get us closer to reaching our $27M fundraising goal for the new hospital. With over $20.7M raised to-date, this gift from Tim Hortons will help ensure we have a new, leading-edge hospital armed with the best medical equipment possible.”

The Prince Edward County Memorial Hospital Foundation is raising $27M to help build a new hospital in Prince Edward County. The new 96k square foot hospital is projected to open in 2027. Donations received between now and 2027 will help to purchase the major medical equipment needed in the new hospital and incorporate environmental sustainability enhancements and smart technology into the design.

The Prince Edward County Memorial Hospital Foundation is a charitable organization dedicated to raising funds to advance health care for the patients of the hospital and the people of Prince Edward County.

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Pictured on the future site of Prince Edward County’s new hospital from left: Shannon Coull, executive director of the PECMH Foundation; Paul Massey, Tim Hortons store owner and Back the Build Campaign Cabinet member; Libby Crombie, Back the Build Campaign Cabinet member and Briar Boyce, senior development officer with the PECMH Foundation.

Photo: Sue Vincent.

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The Prince Edward County Memorial Hospital (PECMH) Foundation is proud to recognize the generosity of Brandon and Hailey Pounder, co-owners of Pounder’s Pub & Patio, who hosted the first annual Pounder Polar Plunge on February 1. Held at Pounder’s Pub & Patio in Wellington, the event brought together community members, local hockey teams including the Wellington Dukes and County Royals, and spectators for a fun and meaningful day in support of local causes. Close to 40 participants took the plunge with a $20 entry fee, while attendees enjoyed a community BBQ donated by the County Royals. The event raised $1,000 for the PECMH Foundation’s Back the Build campaign and $1,000 for the Wellington Auxiliary Rescue Association (WARA), supporting both the future of healthcare in Prince Edward County and the vital work of WARA’s volunteer-run marine search and rescue team. “We are incredibly grateful to Brandon and Hailey for their creativity, community spirit, and commitment to making a difference,” said Shannon Coull, executive director of the PECMH Foundation. “Events like the Pounder Polar Plunge not only raise important funds but also build momentum and awareness for local initiatives that matter deeply.” “We started the Polar Plunge to give back to the community we grew up in and bring people together,” said Brandon Pounder, co-owner of Pounder's Pub & Patio. “The support from local teams and residents was incredible, and we’re excited to grow this into an annual event and continue supporting important local causes.” Over the past six years (2020–2025), Quinte Health has recorded 315 emergency department visits related to water incidents at its four hospitals—an average of approximately 53 visits per year across the region. PECMH alone sees an average of 11 such visits annually. “Even one drowning is one too many,” said David McFaul, WARA supervisor. “Water safety is something we can’t take for granted in our region, and it takes awareness, education, and strong community organizations to keep people safe. The Wellington Auxiliary Rescue Association plays a critical role in protecting residents and visitors on our waterways through their dedicated volunteer efforts.” WARA operates as part of the Canadian Coast Guard Auxiliary, responding to emergencies across West Lake and Lake Ontario. With a highly trained, all-volunteer crew, the organization plays a critical role in ensuring safety along approximately 125 kilometres of shoreline and 2,400 square kilometres of water. Its operations rely heavily on community support and fundraising efforts. The PECMH Foundation extends its sincere thanks to Brandon and Hailey of Pounder’s Pub & Patio and everyone who participated in or supported the inaugural Pounder Polar Plunge.