PICTON – April 19, 2024 – What’s better than a cookie that tastes good? A cookie that does good! Tim Hortons is bringing more smiles to Prince Edward County residents with the annual Smile Cookie campaign kickoff. 

For one week starting Monday, April 29, Tim Hortons’ guests can purchase a freshly baked chocolate chunk Smile Cookie for $1.50 in Picton and Wellington. Store owner Paul Massey is proud to support Prince Edward County Memorial Hospital Foundation’s (PECMHF) Back the Build campaign by donating 100 percent of the proceeds. The fundraiser runs from April 29 to May 5, 2024.

“The Smile Cookie campaign has continuously been successful year after year thanks to our loyal guests for their kindness and support,” said Paul Massey. “We have been honoured to support Prince Edward County Memorial Hospital Foundation for 11 years while sharing smiles with all our dedicated guests. Stop by our restaurant next week and purchase your freshly baked Smile Cookie and support a great cause –building our new hospital in The County!”

Prince Edward County Memorial Hospital Foundation (PECMHF) is raising $27M to help build a new hospital in Prince Edward County. The new 96K square foot leading-edge hospital is scheduled to open in 2027, with shovels going into the ground this summer. The new hospital will be an incredible example of what small communities need in a local hospital. It will have a 24/7 emergency department, diagnostic imaging, cardio-diagnostic services, laboratory, ambulatory, and dialysis services and 20 inpatient beds.

“Smile Cookies – the cookie that makes an impact! We are thrilled to have been selected as the recipient of this wonderful event again this year. Since partnering with Tim Hortons, the local Smile Cookie program has raised more than $80,000, which has positively impacted the exceptional care delivered at Prince Edward County Memorial Hospital,” said Shannon Coull, executive director of the PECMH Foundation. “We hope our community will see this special fundraising week at Tim Hortons as another positive sign that we are all committed to building a vibrant future for Prince Edward County Memorial Hospital and keeping care close to home.”

The Smile Cookie campaign started in 1996 to help raise funds for the Hamilton Children's Hospital in Ontario and has grown to become a major fundraising event at Tim Hortons restaurants nationwide. With blue eyes and a pink smile, the Smile Cookie has become an iconic symbol of the commitment of Tim Hortons’ guests and restaurant owners to strengthen their communities. 

“The teams in Picton and Wellington are excited to participate in the Smile Cookie campaign again this year. It’s a pleasure to partner with the Hospital Foundation, a local charity that does impactful work in Prince Edward County. Our team members and volunteers craft each unique Smile Cookie with love and are proud to serve them to guests who come in throughout the week to support building our new hospital,” said Massey.

More information on PECMHF’s Back the Build campaign can be found by visiting https://www.pecmhf.ca/back-the-build.

The Prince Edward County Memorial Hospital Foundation is a charitable organization dedicated to raising funds to advance health care for the people of Prince Edward County and the patients of the hospital.

Join the Smile Cookie Conversation

·        Use the hashtag #SmileCookie

·        Tag or follow us on Instagram - @foundationpecmh

·        Tag or follow us on Twitter @TimHortons & @pecmhf

·        Like us on Facebook Tim Hortons & @pecmhf

·        Visit TimHortons.com/smilecookie for a list of local charities benefiting from the Smile Cookie campaign

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About TIM HORTONS®

Tim Hortons is one of North America's largest restaurant chains in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,800 system-wide restaurants in Canada, the United States and worldwide. More information about the company is available at www.timhortons.com.