Raised vs Received – There’s a big difference!

December 14, 2023

Raised vs Received – There’s a big difference!

By Shannon Coull, CFRE

Executive Director


I apologize in advance for the technical tone of this column, but some of you have asked, so here it is...


Before beginning, however, I must take this opportunity to thank our community of supporters. You are the champions who make our work possible. The funds you are helping to raise have a direct impact on the future of healthcare in our community. You help to ensure Quinte Health can purchase the medical equipment needed at our hospital because medical equipment is not paid for by the government. And you are helping to build our new hospital in Prince Edward County.

 

The Prince Edward County Memorial Hospital Foundation has been providing regular updates on how much our organization has raised toward our $27M goal. What we haven’t shared with you is how much in cash gifts our organization has received.

 

Here’s a brief lesson in fundraising terminology: 

 

Raised refers to any money that an organization has raised as a commitment, received or not, towards a donation. It includes pledges, a promised commitment, as well as gifts that have already been received and receipted.

 

As per the Certified Fund Raising Executive (CFRE) Program, a pledge is a signed and dated commitment to make a gift over a specified period, generally two or more years, payable according to terms set by the donor, with scheduled monthly, quarterly, semi-annual, or annual payments.

 

Received are the funds we refer to that have been released by the donor to our organization and are receipted.


Pledges are important to a charitable organization because they give the donor the ability to make a larger contribution, which can be paid in installments, often over several years.


Many donors to the Back the Build campaign began pledges in 2019 and have been paying off their pledges over the past five years. For example, two organizations have completed their pledges this week: the Paul B. Helliwell Foundation, which just celebrated with us the completion of their $1M gift, and the Rotary Club of Picton, which presented the foundation with a $32,000 cheque, representing their final installment towards their $100,000 pledge.


The gift from the Paul B. Helliwell Foundation is helping to build the new dialysis department that will be located on the second floor of the new hospital. In recognition of this gift, the unit will be called the Paul B. Helliwell Satellite Haemodialysis Department.


Paul Helliwell was born in China to missionary parents. His parents helped shape him into becoming the humanitarian that he was. He was also an entrepreneur, a visionary, an avid sailor, a beloved husband, and a brother who strongly believed in giving back. Paul was a true philanthropist, leaving the bulk of his estate to his foundation to help worthy causes, like our new hospital in PEC.


The Rotary Club of Picton has supported our hospital foundation for 21 years. The large procedure room that will be located on the main floor in the Ambulatory Clinic in the new hospital will be named in recognition of their commitment.


I am pleased to report that we have raised $21M, which includes pledges and outright gifts, including $15M in cash gifts from our community of donors. By 2027, all the funds we need to raise in our community -- $27 million -- should be received by the foundation.


A request for proposals (RFP) to build the new hospital has been issued to four prequalified companies. Once submissions are received, Infrastructure Ontario (IO) and Quinte Health will evaluate the proposals, select a preferred company, and negotiate a final contract. The successful company is expected to be announced in the spring of 2024. Shovels are expected to be in the ground this coming summer, 2024.


IO has launched a page on their website dedicated to our project, where you can find detailed information regarding the plans for the hospital: https://www.infrastructureontario.ca/en/what-we-do/projectssearch/quinte-health-care--prince-edward-county-memorial-hospital-site-redevelopment-project/


Regardless of the amount, every gift makes a difference. As we approach the holidays and the end of 2023, I wish all of you living in our beautiful County a safe holiday filled with peace and joy.


For information about our hospital or to donate, call 613-476-1008 ext. 4502 or visit the foundation’s website at www.pecmhf.ca.


November 24, 2025
The Rotary Club of Picton has once again demonstrated its long-standing dedication to strengthening local healthcare by presenting a $5,000 donation to the Prince Edward County Memorial Hospital (PECMH) Foundation in support of the Back the Build campaign.  The contribution represents funds raised through several Rotary-led community initiatives, including their annual Rotary Golf Tournament , the Waterfalls Tour , Rotary Cash Calendars and the Lilac Ride . These events continue to play a significant role in ensuring the Foundation meets our $30M Back the Build campaign goal for the new PECMH. For more than 23 years, the Rotary Club of Picton has been a steadfast partner in improving healthcare in PEC—contributing close to $225,000 to date. This includes a generous $100,000 pledge toward Back the Build campaign that was fulfilled in 2023. These funds help to ensure the new hospital is equipped with the modern tools and technology needed to serve patients today and for generations to come. “The Rotary Club of Picton has a deep and enduring commitment to community service, and supporting our hospital is a natural extension of that mission,” said J.J. Johnston, Rotary Club of Picton President. “We are proud to continue contributing to a project that will have a lasting impact on everyone in Prince Edward County.” “We are grateful for Rotary’s leadership, generosity, and community spirit,” said Shannon Coull, Executive Director, PECMH Foundation. “Their ongoing support of this campaign helps ensure our new hospital will provide the high-quality care our community deserves. Rotary truly embodies what it means to give back to the County.” The PECMH Foundation extends its sincere thanks to the Rotary Club of Picton for their support of local healthcare and their thoughtful contribution toward building and equipping the new hospital.
November 21, 2025
PECMH Foundation is celebrating a major milestone in its Back the Build campaign following a generous $600,000 grant from the RBC Foundation Community Infrastructure Fund.
November 20, 2025
Past Chairs Unite at the New Hospital Site to Reflect on Legacy and Celebrate Progress
November 14, 2025
The Prince Edward County Memorial Hospital (PECMH) Foundation is proud to announce a generous $10,000 donation from the Rogers family and Keint-he Winery and Vineyards.
October 31, 2025
BLOOMFIELD, October 28, 2025 – What began as a way to bring isolated people together safely to make cherished holiday memories during the Covid pandemic … grew over 5 years resulting in over 3,000 people (and countless pets) being photographed at ANDARA Gallery’s annual “Holiday Photo in the Barn” event … raising over $35,000 for the Prince Edward County Memorial Hospital Foundation.  Today, Tara Wilkinson and Andrew Csafordi are proud to announce that this beloved program will be transitioning over to The Eddie Farm & Hotel for the 2025 Holiday season … and beyond. “We have loved every minute of our five years hosting this special holiday fundraiser! The program has grown so much and now requires more energy and resources. We couldn’t be more thrilled to hand the reins of this beautiful annual tradition over to the stewardship of Alex Portman and Michael von Teichman at The Eddie Hotel and Farm … the epitome of “Christmas in the County”. We know their team will do a great job continuing this treasured tradition for County residents and visitors in support of our beloved hospital”, said Tara Wilkinson, co-owner of ANDARA Gallery. Artists Tara and Andrew will continue to focus on creating, exhibiting and selling contemporary fine art paintings, photography, digital art and ceramics year-round from their colourful ANDARA Gallery - named one of Ontario’s Top 10 Best Art Galleries by TripAdvisor earlier this year. ANDARA Gallery’s upcoming holiday art show and sale, “LUMINOUS” will run November 15th through December 6th and then December 16th to 23rd from 11 AM to 5 PM. For more information, visit www.andaragallery.com. The 6th Annual “Holiday Photo in the Barn” event will take place at its new location, The Eddie Hotel and Farm located at 15786 Loyalist Parkway (between Bloomfield and Wellington) in Prince Edward County … Thursdays through Sundays between Noon and 6 PM starting on Thursday, December 4th and running through Sunday, December 21st, 2025. The event will now be known as “Holiday Photos at The Red Barn”. Residents and visitors can now make an advance reservation for their group photo time through www.theeddie.ca/holiday-photo-in-the-barn. Guests will check in a Nellie’s Cheese Shop located in The Red Barn where they can make their donation to PECMH Foundation’s “Back the Build” campaign, purchase a snack, hot chocolate, mulled cider and other holiday gifts. You then bring your own fully charged camera and choose from one of 3 photo areas in and around The Red Barn. Eddie staff will be available to assist with taking your photo or you can use one of the iphone camera stands available at each photo location. All they ask in return is for a donation to PECMH Foundation’s “Back the Build” campaign. “We suggest a donation of $10 per group, but a larger donation is welcome if you can afford it, and less is fine if you can’t” says Alex. An income tax receipt will be issued by the PECMHF for all donations over $100. To make your reservation for the 6th Annual “Holiday Photo in the Barn” event at The Eddie Hotel and Farm, go to www.theeddie.ca/holiday-photo-in-the-barn. “We are delighted to be taking over the annual “Holiday Photo in the Barn” event from Tara and Andrew at ANDARA Gallery and bringing it to The Eddie Hotel and Farm. It seemed like such a good fit since our property is already so decorated after The Red Barn Holiday Market - which takes place the last weekend of November each year. We loved the idea of people being able to capture their family memories over the years against the backdrop of “The Eddie”, says says Alex Portman, Co-owner of The Eddie Hotel and Farm. “We are delighted to continue this wonderful tradition of providing such a joyful experience for our community that brings people together to create holiday memories while raising much needed funds for the new hospital,” says Michael Von Teichman, Co-Owner of The Eddie Hotel and Farm. “Thank you to Andrew and Tara of ANDARA Gallery and everyone who has supported this event over the past five years. We look forward to continuing this wonderful holiday tradition with Alex and Mike at The Eddie Hotel and Farm. No matter the size, every donation makes a difference in the care you and your family will receive in our new hospital,” said Nancy Parks, Back the Build campaign chairperson. “We look forward to everyone coming out to support this festive fundraiser again this year as we work to modernize and enhance health care services to ensure people living in and visiting our community continue to have access to care close to home.” The Prince Edward County Memorial Hospital Foundation is a charitable organization dedicated to raising funds to advance health care for the people of Prince Edward County and patients of the hospital. -30- PHOTO CAPTION: (L-R) Holiday Photo in the Barn Founders and ANDARA Gallery Co-Owners, Andrew Csafordi and Tara Wilkinson, celebrate the transition of their annual fundraiser over to The Eddie Hotel and Farm in Prince Edward County with (Centre) Nancy Parks, PECMHF Back the Build Chairperson and (R), the Eddie’s Co-Owners, Michael von Teichman and Alex Portman. Photo Credit: Staff, The Eddie Hotel and Farm.
October 28, 2025
The inaugural Partners in Pink Golf Tournament, held on October 9, was a swinging success, raising just over $64,000
Royal Canadian Legion Branch 160
October 17, 2025
The Prince Edward County Memorial Hospital (PECMH) Foundation is grateful to the Royal Canadian Legion Branch 160 in Wellington for their generous $3,000 grant from the Poppy Fund to support the purchase of a new mammography machine for our new hospital.
Merrial Leslie
October 15, 2025
PECMH Foundation Planned Giving - Merrial Leslie built a full and meaningful life rooted in love, hard work, and community.
September 24, 2025
Community Spirit Shines as Bake Off Breaks Fundraising Record PICTON, September 24, 2025 – The sweet smell of success filled the air at the Picton Fair as the 16th annual Bake Off Challenge raised a record-breaking $18,700 for the Prince Edward County Memorial Hospital Foundation (PECMHF). With more than 50 entries and enthusiastic bidding, the community once again proved that a passion for baking can translate into life-changing support for local health care. Proceeds will go toward the purchase of a digital mammography machine, a critical tool for early breast cancer detection. Since 2007, the Prince Edward Agricultural Society, who host the Bake Off has raised over $64,500 for the hospital. This year’s event included a special one-time memorial apple pie category in honour of the late Deputy Fire Chief Jim Young, who was the inaugural Bake Off winner in 2007 with his unforgettable apple pie. A total of 26 apple pies were entered in his honour, raising an incredible $8,250 on their own. Jim’s parents, Colleen and Murray, and daughters, Dahnon and Kendyl, were present to celebrate his legacy. Entries were judged by Ken Menlove, a local lawyer; Jordan Smart with the Ontario Provincial Police (OPP) Auxiliary Unit; Mike Roy, a community member; and Chris Malette, MP for Bay of Quinte. The auction produced plenty of highlights. Firefighter Autumn Benlap’s Caramel Apple Spice Cheesecake topped the apple pie category and sold to Dr. Sarah Waterston, and Elizabeth Lodge’s Lemon Cream Pie, named best overall pie, sold to Herman Prinzen. “The Bake Off is more than a fundraiser — it’s a celebration of community spirit and generosity,” said Shannon Coull, executive director of the PECMH Foundation. “This year’s proceeds will support the purchase of a new digital mammography machine for the new County hospital, and we are so grateful to every baker, bidder, and volunteer who made that possible.” “The Bake Off has become a highlight of the Picton Fair, and it’s inspiring to see how much it has grown,” said Susan Harrington, president of the Picton Fair Board. “The generosity of our community never ceases to amaze us. Thank you to everyone who baked, bid, or volunteered to make this year such a success.” The Agricultural Society also expressed its gratitude to the many individuals and local businesses who made the event possible. “There’s something truly special about seeing friends, neighbours, and businesses come together over pies and cakes to support health care,” said Nancy Parks, Back the Build campaign chairperson. “This event proves that even the simplest of traditions can make a lasting impact on our community.” The Foundation is proud of its longstanding partnership with the Agricultural Society and looks forward to welcoming everyone back to next year’s Picton Fair. The Prince Edward County Memorial Hospital Foundation is a charitable organization dedicated to raising funds to advance health care for the people of Prince Edward County and patients of the hospital. 
Picton Fair Bake Off Honour Deputy Jim Young
August 26, 2025
Picton Fair Bake Off to Honour Deputy Jim Young - Funds raised will support the Prince Edward County Memorial Hospital Foundation.
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