Reflecting Before Looking Ahead

September 22, 2023

Reflecting Before Looking Ahead

By Shannon Coull, CFRE

Executive Director

The fall equinox and the first day of autumn arrived on Saturday, September 23, 2023. For some reason, September signals a need for action, a fresh start, and new beginnings. This is opposite to what the environment around us is doing during this time of year. Days get shorter, plants go to bed, wildlife migrates south or prepares for winter, and farmers harvest their crops before the frost sets in.


We are all preparing for “what’s next”. Before jumping right in, this might be a good time to take a moment to breathe before we transition to this next season. As we take this precious moment, this is also an opportunity for reflection.


According to almanac.com, the equinox occurs at the same moment worldwide. When reading this, I felt a sense of unity and common ground with people I don’t even know who are living on the other side of our planet. I get a similar feeling when I think about our “Back the Build” campaign to raise funds to build a new hospital in our beloved County. Wanting and sometimes needing access to healthcare is one thing we all have in common.


We live in a busy, hurried world, always planning for what’s next. At the hospital foundation, I think this level of energy comes from the excitement and pride that has come from many accomplishments and the need to keep moving ahead. Even though our days are getting darker, the leaves on trees are becoming more vibrant in colour, almost suggesting that change, however uncomfortable, also brings a sense of hope.


The foundation is halfway through our fiscal year already! I thought to myself recently, where has the time gone and this is when I started to look back at all we, our community, our volunteers, and our staff, have accomplished over these past six months. Here is a small sample:


·        Appeared in the media 82 times!

·        Participated in 14 gift announcements resulting in funding for things like:

o  The X-ray machine

o  the echocardiogram machine

o  a ventilator

o  a vein finder for the Emergency Department

o  contributions toward a new mammography machine for the new hospital

o  helping to meet our new hospital fundraising goal

o  contributions toward a new CT scanner for the new hospital

·        Appeared in Radio ads over 700 times, thanks in part to our media partners Quinte Broadcasting (Mix 97), Starboard Communications (Cool 100), and 99.3 County FM

·        We welcomed a new Administrative Assistant to our team, which means we now have three full-time and one part-time staff positions on the foundation

·        Welcomed new board members (for a full list of our volunteer board, please visit pecmhf.ca)

·        Our website has been updated and refreshed

·        Board and Campaign Cabinet members personally called to thank 225 individual donors

·        We sent 1,868 pieces of mail, which included thank you letters, tax receipts, and stories about the impact donations have had on healthcare delivery in our County and the Quinte region

·        Participated on the Physician Recruitment and Retention Committee

·        Attended several third-party community fundraising events

·        AND, the list goes on!


Phew! What a busy six months, and the outcome is something for all of us to celebrate. We now work closely with 2,306 active donors, compared to 1,987 this time last year, processed 1,514 donations, and have raised $2,422,455!


Our work is far from finished, and as we all know, healthcare is expensive. Medical equipment is constantly in need of replacement, maintenance or an upgrade, and the new hospital needs to be built. Together, with your continued support and commitment to healthcare close to home, we will continue to be resilient and have the stamina to keep moving forward.


For information about our hospital or to donate, call 613-476-1008 ext. 4502 or visit our website at www.pecmhf.ca.

 


Chestnut Park Picton
March 12, 2026
Chestnut Park Real Estate’s generous $5,000 donation supporting the Back the Build campaign
March 5, 2026
One of Prince Edward County Memorial Hospital’s dedicated Care Champions has been selected as the 2025/2026 recipient of “The County Guys Local Love Bursary.”
trudy phyo gift match
February 6, 2026
Phyo Kyi and Trudy Brown, recent $10,000 donation to the Foundation’s matching gift campaign was doubled to $20,000
Kilroy Family
January 29, 2026
Show your love for PECMH and double your impact today!
Picton Legion Poppy Fund
January 8, 2026
PECMH Foundation is grateful to receive a $10K donation from the Picton Legion Poppy Fund, supporting the campaign to replace an aging digital mammography machine.
Wellington Rotary
December 22, 2025
Wellington Rotary’s Roaring ’20s Fundraiser Strengthens PECM Hospital Foundation with Nearly $7,000 Gift
November 24, 2025
The Rotary Club of Picton has once again demonstrated its long-standing dedication to strengthening local healthcare by presenting a $5,000 donation to the Prince Edward County Memorial Hospital (PECMH) Foundation in support of the Back the Build campaign.  The contribution represents funds raised through several Rotary-led community initiatives, including their annual Rotary Golf Tournament , the Waterfalls Tour , Rotary Cash Calendars and the Lilac Ride . These events continue to play a significant role in ensuring the Foundation meets our $30M Back the Build campaign goal for the new PECMH. For more than 23 years, the Rotary Club of Picton has been a steadfast partner in improving healthcare in PEC—contributing close to $225,000 to date. This includes a generous $100,000 pledge toward Back the Build campaign that was fulfilled in 2023. These funds help to ensure the new hospital is equipped with the modern tools and technology needed to serve patients today and for generations to come. “The Rotary Club of Picton has a deep and enduring commitment to community service, and supporting our hospital is a natural extension of that mission,” said J.J. Johnston, Rotary Club of Picton President. “We are proud to continue contributing to a project that will have a lasting impact on everyone in Prince Edward County.” “We are grateful for Rotary’s leadership, generosity, and community spirit,” said Shannon Coull, Executive Director, PECMH Foundation. “Their ongoing support of this campaign helps ensure our new hospital will provide the high-quality care our community deserves. Rotary truly embodies what it means to give back to the County.” The PECMH Foundation extends its sincere thanks to the Rotary Club of Picton for their support of local healthcare and their thoughtful contribution toward building and equipping the new hospital.
November 21, 2025
PECMH Foundation is celebrating a major milestone in its Back the Build campaign following a generous $600,000 grant from the RBC Foundation Community Infrastructure Fund.
November 20, 2025
Past Chairs Unite at the New Hospital Site to Reflect on Legacy and Celebrate Progress
November 14, 2025
The Prince Edward County Memorial Hospital (PECMH) Foundation is proud to announce a generous $10,000 donation from the Rogers family and Keint-he Winery and Vineyards.
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