Reflecting Before Looking Ahead

September 22, 2023

Reflecting Before Looking Ahead

By Shannon Coull, CFRE

Executive Director

The fall equinox and the first day of autumn arrived on Saturday, September 23, 2023. For some reason, September signals a need for action, a fresh start, and new beginnings. This is opposite to what the environment around us is doing during this time of year. Days get shorter, plants go to bed, wildlife migrates south or prepares for winter, and farmers harvest their crops before the frost sets in.


We are all preparing for “what’s next”. Before jumping right in, this might be a good time to take a moment to breathe before we transition to this next season. As we take this precious moment, this is also an opportunity for reflection.


According to almanac.com, the equinox occurs at the same moment worldwide. When reading this, I felt a sense of unity and common ground with people I don’t even know who are living on the other side of our planet. I get a similar feeling when I think about our “Back the Build” campaign to raise funds to build a new hospital in our beloved County. Wanting and sometimes needing access to healthcare is one thing we all have in common.


We live in a busy, hurried world, always planning for what’s next. At the hospital foundation, I think this level of energy comes from the excitement and pride that has come from many accomplishments and the need to keep moving ahead. Even though our days are getting darker, the leaves on trees are becoming more vibrant in colour, almost suggesting that change, however uncomfortable, also brings a sense of hope.


The foundation is halfway through our fiscal year already! I thought to myself recently, where has the time gone and this is when I started to look back at all we, our community, our volunteers, and our staff, have accomplished over these past six months. Here is a small sample:


·        Appeared in the media 82 times!

·        Participated in 14 gift announcements resulting in funding for things like:

o  The X-ray machine

o  the echocardiogram machine

o  a ventilator

o  a vein finder for the Emergency Department

o  contributions toward a new mammography machine for the new hospital

o  helping to meet our new hospital fundraising goal

o  contributions toward a new CT scanner for the new hospital

·        Appeared in Radio ads over 700 times, thanks in part to our media partners Quinte Broadcasting (Mix 97), Starboard Communications (Cool 100), and 99.3 County FM

·        We welcomed a new Administrative Assistant to our team, which means we now have three full-time and one part-time staff positions on the foundation

·        Welcomed new board members (for a full list of our volunteer board, please visit pecmhf.ca)

·        Our website has been updated and refreshed

·        Board and Campaign Cabinet members personally called to thank 225 individual donors

·        We sent 1,868 pieces of mail, which included thank you letters, tax receipts, and stories about the impact donations have had on healthcare delivery in our County and the Quinte region

·        Participated on the Physician Recruitment and Retention Committee

·        Attended several third-party community fundraising events

·        AND, the list goes on!


Phew! What a busy six months, and the outcome is something for all of us to celebrate. We now work closely with 2,306 active donors, compared to 1,987 this time last year, processed 1,514 donations, and have raised $2,422,455!


Our work is far from finished, and as we all know, healthcare is expensive. Medical equipment is constantly in need of replacement, maintenance or an upgrade, and the new hospital needs to be built. Together, with your continued support and commitment to healthcare close to home, we will continue to be resilient and have the stamina to keep moving forward.


For information about our hospital or to donate, call 613-476-1008 ext. 4502 or visit our website at www.pecmhf.ca.

 


Members of the Rock for a Reason organizing committee present 26,000 to PECMH Foundation.
By bboyce April 30, 2026
Rock for a Reason Raises $26,000 for Mammography Equipment at PECMH
March 20, 2026
The Prince Edward County Memorial Hospital (PECMH) Foundation is proud to recognize the generosity of Brandon and Hailey Pounder, co-owners of Pounder’s Pub & Patio, who hosted the first annual Pounder Polar Plunge on February 1.  Held at Pounder’s Pub & Patio in Wellington, the event brought together community members, local hockey teams including the Wellington Dukes and County Royals, and spectators for a fun and meaningful day in support of local causes. Close to 40 participants took the plunge with a $20 entry fee, while attendees enjoyed a community BBQ donated by the County Royals. The event raised $1,000 for the PECMH Foundation’s Back the Build campaign and $1,000 for the Wellington Auxiliary Rescue Association (WARA), supporting both the future of healthcare in Prince Edward County and the vital work of WARA’s volunteer-run marine search and rescue team. “We are incredibly grateful to Brandon and Hailey for their creativity, community spirit, and commitment to making a difference,” said Shannon Coull, executive director of the PECMH Foundation. “Events like the Pounder Polar Plunge not only raise important funds but also build momentum and awareness for local initiatives that matter deeply.” “We started the Polar Plunge to give back to the community we grew up in and bring people together,” said Brandon Pounder, co-owner of Pounder's Pub & Patio. “The support from local teams and residents was incredible, and we’re excited to grow this into an annual event and continue supporting important local causes.” Over the past six years (2020–2025), Quinte Health has recorded 315 emergency department visits related to water incidents at its four hospitals—an average of approximately 53 visits per year across the region. PECMH alone sees an average of 11 such visits annually. “Even one drowning is one too many,” said David McFaul, WARA supervisor. “Water safety is something we can’t take for granted in our region, and it takes awareness, education, and strong community organizations to keep people safe. The Wellington Auxiliary Rescue Association plays a critical role in protecting residents and visitors on our waterways through their dedicated volunteer efforts.” WARA operates as part of the Canadian Coast Guard Auxiliary, responding to emergencies across West Lake and Lake Ontario. With a highly trained, all-volunteer crew, the organization plays a critical role in ensuring safety along approximately 125 kilometres of shoreline and 2,400 square kilometres of water. Its operations rely heavily on community support and fundraising efforts. The PECMH Foundation extends its sincere thanks to Brandon and Hailey of Pounder’s Pub & Patio and everyone who participated in or supported the inaugural Pounder Polar Plunge.
Chestnut Park Picton
March 12, 2026
Chestnut Park Real Estate’s generous $5,000 donation supporting the Back the Build campaign
March 5, 2026
One of Prince Edward County Memorial Hospital’s dedicated Care Champions has been selected as the 2025/2026 recipient of “The County Guys Local Love Bursary.”
trudy phyo gift match
February 6, 2026
Phyo Kyi and Trudy Brown, recent $10,000 donation to the Foundation’s matching gift campaign was doubled to $20,000
Kilroy Family
January 29, 2026
Show your love for PECMH and double your impact today!
Picton Legion Poppy Fund
January 8, 2026
PECMH Foundation is grateful to receive a $10K donation from the Picton Legion Poppy Fund, supporting the campaign to replace an aging digital mammography machine.
Wellington Rotary
December 22, 2025
Wellington Rotary’s Roaring ’20s Fundraiser Strengthens PECM Hospital Foundation with Nearly $7,000 Gift
November 24, 2025
The Rotary Club of Picton has once again demonstrated its long-standing dedication to strengthening local healthcare by presenting a $5,000 donation to the Prince Edward County Memorial Hospital (PECMH) Foundation in support of the Back the Build campaign.  The contribution represents funds raised through several Rotary-led community initiatives, including their annual Rotary Golf Tournament , the Waterfalls Tour , Rotary Cash Calendars and the Lilac Ride . These events continue to play a significant role in ensuring the Foundation meets our $30M Back the Build campaign goal for the new PECMH. For more than 23 years, the Rotary Club of Picton has been a steadfast partner in improving healthcare in PEC—contributing close to $225,000 to date. This includes a generous $100,000 pledge toward Back the Build campaign that was fulfilled in 2023. These funds help to ensure the new hospital is equipped with the modern tools and technology needed to serve patients today and for generations to come. “The Rotary Club of Picton has a deep and enduring commitment to community service, and supporting our hospital is a natural extension of that mission,” said J.J. Johnston, Rotary Club of Picton President. “We are proud to continue contributing to a project that will have a lasting impact on everyone in Prince Edward County.” “We are grateful for Rotary’s leadership, generosity, and community spirit,” said Shannon Coull, Executive Director, PECMH Foundation. “Their ongoing support of this campaign helps ensure our new hospital will provide the high-quality care our community deserves. Rotary truly embodies what it means to give back to the County.” The PECMH Foundation extends its sincere thanks to the Rotary Club of Picton for their support of local healthcare and their thoughtful contribution toward building and equipping the new hospital.
November 21, 2025
PECMH Foundation is celebrating a major milestone in its Back the Build campaign following a generous $600,000 grant from the RBC Foundation Community Infrastructure Fund.
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